Protest to Get There

Protest Boardwear is given a tryout in Protest to Get There, a series of commercials taking boarding to the streets and subways.

Protest Snowboarder

In Snowboarder, shown below, a young man, bored silly with the channels available on his screen, jumps into the television to surf down the road.

Click on the image below to play the video.


The Protest to Get There stunt was developed at KesselsKramer, Amsterdam, by art director Ewoudt Boonstra and copywriter Zack McDonald.

Filming was shot by director Daniel Eskils, represented by Adamsky, via Partizan, London, with director of photography Erik Sohlström, VFX artist Jens-Peter Sjöberg, and producer Johan Junker.

Music is “To The Dogs or Whoever”, by Josh Ritter.