Stiftung Prostrata, a Swiss trust focused on research into prostate cancer, has launched an eye-catching series of print advertisements encouraging men to take a blood test. What at first appears to be a series of men in their underwear turns out to be a demonstration of the power of early detection. Prostate cancer? A blood test will tell you.The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch.
The Test campaign was developed at Jung von Matt/Limatt, Zurich, Switzerland, by executive creative director Alexander Jaggy, copywriter Samuel Knaus, advertiser’s supervisor Thomas Lautenschlager, account supervisor Remo Brunner, art buyer Erasmo Palomba, art director Patric Beeli and photographer Gerhard Merzeder.