One Milwaukee is a citywide initiative to help bridge the gap between the haves and the have nots in Milwaukee. The organisation is running a print and online campaign raising awareness of issues surrounding teen pregnancy. Pregnant boys, using photography by Tim MacPherson, increases the shock value. “It shouldn’t be any less disturbing when it’s a girl”, the copy reads.
“Milwaukee has one of the highest teen birth rates in America and it’s a burden the rest of us end up carrying, through higher taxes for healthcare, education and other services teen mothers can’t afford. So get beyond disturbed. Get involved at onemilwaukee.org”
Tim MacPherson entered “Pregnant Boy on a Skateboard” was nominated for the 2008 Sony World Photography Award.
The Pregnant Boys campaign was developed at BVK, Milwaukee, by creative director Gary Mueller, art directors Brent Goral, Giho Lee, copywriters Mike Holicek, Jeff Ericksen, photographer Tim MacPherson.