Palme Publishing and Parnell McGuinness promoted a book sale with a difference in Sydney recently, winning Whybin TBWA a “Could Be A Caxton” newspaper advertising award in the process.
“Own the books that made P. P. McGuinness. The private library of P.P. McGuinness is for sale. thoughtbroker.wordpress.com”
Padraic “Paddy” Pearse McGuinness commentator, journalist and self-proclaimed dissenter, a one-time daily columnist on The Australian, died in January 2008. The thousands of books in McGuinness’ collection describe the broad thinking and eclectic interests of a contrarian and often incendiary thinker. From Palgrave to poetry, politics to film, PP McGuinness’ private collection spanned all genres of literature and thought, and influenced McGuinness’s contribution to Australian intellectual history.
Parnell Palme McGuinness, daughter of P.P. McGuinness, campaign manager at Whybin/TBWA and Director of Palme Publishing, worked with a Whybin/TBWA Sydney team of executive creative director Garry Horner, creative director Matt Kemsley, art director Janelle Shearer, copywriter Steve Dodds, and photographer John Curnow.
Tim Hall, Creative Director of Saatchi & Saatchi Wellington and the judge of the October/November competition, said: “I met Paddy when I worked on The Australian account years ago, he was looking a bit dog-eared even then. He was a giant intellect though, and funny as hell as well. This ad really captured that. What better reason to trawl through his old books?”