Poverty Blindness in Auckland

The Auckland City Council in 2007 challenged the poverty blindness of Aucklanders using optical tests. We’re posting the campaign this week in anticipation of Anti-Poverty Day, marked by the United Nations on October 17 each year. “Poverty. Some Aucklanders just don’t see it.”

Poverty Bars in Auckland City Council print ad


Poverty Colour Blindness test in Auckland City Council print ad

Credits

The Poverty Blindness campaign was developed at Publicis Mojo, Auckland, by art director Leighton Dyer and copywriter Nigel Clark.

Filed under: Auckland City Mission, Print

Tagged: ,

Location:

  • http://notrelienquotidien.com/ Jean

    Nice creative campaign.
    How it is called the cognitive test used for the second visual?
    Thanks !