Poppy Support for Remembrance Day

Remembrance Day, celebrated in the UK on November 11, marks the armistice signed at 11 am, 11 November, 1918, (the eleventh hour on the eleventh day of the eleventh month) to end World War I. Also known as as Poppy Day, Armistice Day and Veterans Day, the public holiday is associated with Royal British Legion‘s Poppy Appeal. Here’s a selection of print advertisements from 2007 and 2008 Poppy Appeal campaigns, featuring the Poppy Man. Click on the images to enlarge.

Poppy Man in Poppy Day advertisement

Remember 180,000 Ex Service People Without Visitors.


Poppy Man is the embodiment of the Legion’s work. He stands for Help, Remembrance and Comradeship. After successfully starring the 2007 Poppy Appeal advertisements he led the campaign again in 2008 and helped to launch it from Basra. A series of posters featuring him supporting people who have been helped by the Legion appeared on billboards and Nationwide ATM machines around the country and on animated posters at prominent tube and overground stations in London in the lead up to Remembrance Day. He also made personal appearances all around the country and kept track of his movements through his moblog – blog.poppyman.org.uk.

Poppy Man in Poppy Day advertisement

Remember 900,000 Ex Service People Injured in Action.

Poppy Man in Poppy Day advertisement

Remember 180,000 Ex Service People Who Need a Lift.

Poppy Man in Poppy Day advertisement

Remember 900,000 Ex Service People with a Disability.

Poppy Man in Poppy Day advertisement

Remember 40,000 Families Who Need Our Support.

Poppy Man in Poppy Day advertisement

Remember over One Million Older Veterans Living in Poverty.

A huge towering 5 metre high tribute to The Royal British Legion’s annual Poppy Appeal has been erected in Heathrow Terminal 5. Passengers checking in will be greeted by an impressive 5 metre high Poppy Man comprising of over 8,000 poppies!

Poppy Man in Poppy Day T5 Installation

Poppy Man in Poppy Day T5 Installation

Credits

The Poppy Man campaign was developed at The Gate Worldwide.

Filed under: Ambient, Print, Royal British Legion

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