Pirates Keep Obesity Away From Your Child

In honour of “Talk Like a Pirate Day”, here’s a set of print advertisements for Active Life Movement, including a feature on obese pirates. What would happen if pirates, superheroes and dolls like Barbie lived their lives in bed watching television and playing console games? The tag line, “Tagline: Keep obesity away from your child.”

Active Life Pirates

Active Life Barbie

Active Life Superhero


The campaign was developed at Latinworks, Austin, Texas, by chief creative officer Sergio Alcocer, creative directors Diego Castillo, Lewis Sempertegui, art director Daslav Maslov, copywriters Diego Castillo, Lewis Sempertegui, account executive Lonnie Limon, illustrator/photographer Ricardo Salamanca and production manager Steve Grill.

Filed under: Print

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