Peugeot is promoting the 5008, the compact family MPV, with a television commercial featuring the music of Brooklyn NY band Grizzly Bear. The advertisement shows a family man preparing to take his family home from the circus, only to discover a range of people, animals and other figures in his driving seat.
BETC Euro RSCG, who created the commercial, decided to emphasise the comfort and ergonomics of the driving position, which makes the driver’s seat the envy of everybody else in the vehicle. This idea is illustrated by the fact that whenever the father goes to the driver’s seat, he discovers a new person in his place. Everyone wants to take the driver’s seat! The French tag line, “La Meillure Place. Est Aussi Celle Du Conducteur”, is translated in English as “The best seat is also the driver’s seat”
Click on the image below to play the video in YouTube (HD)
The Doors campaign was developed at BETC Euro RSCG Worldwide, Paris by chief creative officer Rémi Babinet, creative director Anne-Cécile Tauleigne, art director Hugues Pinguet, copywriter Olivier Apers, agency producer Fabrice Brovelli, international planner Clarisse Lacarrau, production administrator Sophie Sanchez.
“Two weeks” was written and performed by Grizzly Bear (Christopher Bear, Ed Drostee, Daniel Rossen and Chris Taylor), and recorded with Warp Records, published by French Fried Music. The track’s use was produced for the commercial by BETC Music, by supervisor Christophe Caurret.
Talent in the Doors commercial were Jason Beaudoin (father), Shauna Johannes (mother), Russ Gresiuk (teenage boy), Keenan Shick (younger boy), Elene and Niya Middleton (twin girls), Adam Abrams (hot dog seller), Sandy Silver (tourist), Caara Cridland (contortionist) and Bernard Amsellem (clown).