The Peugeot 308, which holds the world record of the most fuel-efficient mainstream car currently on production, is being promoted in a special marketing campaign in November with “Defy Physics”, a television commercial.
The Sehsucht site, recently launched, gives the brief and artistic solution. “Everything revolves around art. So… make it simple. Thrash super-abundance. Cut excess of speed, vistas and sensual promises in car films. Create a whole new way of feeling the drive. Sculpted tubes shape the car body, motor details, a landscape. Our photorealistic animation abhors the artificial and celebrates the artistic.”
Click on the image below to play the video in YouTube (HD)
The Defy Physics campaign was developed at EURO RSCG Paris
Filming was shot by director Mate Steinforth at Wanda Productions and Sehsucht, Hamburg, with 3D artists Timo Jungnik Freiherr von Wittken, Maurice Panisch, Heinrich Löwe, compositors Daniel Hummer, Florian Zachau, producer Karsten Müller, Wanda producer Jerome Denis. Music is by Damien Damien.