The City of Perth in Western Australia got behind the Earth Hour movement this year with a print advertising campaign, sharing the message, “Spend an hour in the dark and help make a world of difference. The City of Perth proudly supports 60 Earth Hour.” Green washed posters show a man, a woman and a boy wearing night vision goggles to carry on their ordinary activities, 8.30 – 9.30 pm, March 28.
Credits
The Hour in the Dark campaign was developed at Marketforce, Perth, by creative director Andrew Tinning, art director Julia Elton-Bott, copywriter Guy Hamilton Howlett, account director Brendon Lewis, senior account manager Phil De Dubios, account coordinator Evan Murie, photographer Simon Westlake and retoucher Madeleine de Pierres.
