Perth Spend a Green Hour in the Dark

The City of Perth in Western Australia got behind the Earth Hour movement this year with a print advertising campaign, sharing the message, “Spend an hour in the dark and help make a world of difference. The City of Perth proudly supports 60 Earth Hour.” Green washed posters show a man, a woman and a boy wearing night vision goggles to carry on their ordinary activities, 8.30 – 9.30 pm, March 28.

Boy with night vision goggles in Perth Earth Hour print advertising campaign


Boy with night vision goggles in Perth Earth Hour print advertising campaign

Boy with night vision goggles in Perth Earth Hour print advertising campaign

Credits

The Hour in the Dark campaign was developed at Marketforce, Perth, by creative director Andrew Tinning, art director Julia Elton-Bott, copywriter Guy Hamilton Howlett, account director Brendon Lewis, senior account manager Phil De Dubios, account coordinator Evan Murie, photographer Simon Westlake and retoucher Madeleine de Pierres.

Filed under: Earth Hour, Print

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