Perrier bottled mineral water is presented as the drink for melting temperature heat in this print advertising campaign from France. Bottles of Perrier appear as cool as ever in the heat blistering environments of the tennis court, the night club and beach. The campaign won a Silver Press Lion at Cannes International Advertising Festival 2009.
Credits
The Melt campaign was developed at Ogilvy France, Paris, by executive creative director Chris Garbutt, creative director/art director Thierry Chiumino, art directors Eve Roussou and Marie Farge, copywriter Luc Chomarat, account manager Sarah De Vilmorin, account supervisor Dominique Dreyfus-Bellois, advertiser’s supervisor Philippe Lepage, art buyer Laurence Nahmias, photographer Jean-Yves Lemoigne, with retouching done by Christophe Huet at Continental Productions and 3d Mecanique Générale. Models were made by Pascal Molina at Nomansland FX. .
I wanted to leave a comment to the effect that, these images are very effective and immediately produce an emotional response, that makes you want to run to the watercooler
All spring waters should be treated with caution…
The Danger of Drinking Spa Water
I read your statement of purpose. That iz the most absurd thing I have ever read. Creativity thrives with the lack of standards! DUH.
What is the song from the melting commercial?!?! i love it!
Waves by Camille
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