Pepsi Rising Above Negativity

Pepsi plugs into a classic teenage dream with “Rising”, a TV advert in which a young man climbs a pile of seemingly impossible odds to fulfil his goals, finally reaching the mantra, “I can”.

A young man sips on a can of Pepsi as he surveys a huge mound of objects. He sets off to climb through the symbolic collection, yelling “I can’t hear you” every time his peers, family and teachers discourage his dream.

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Credits

Pepsi Rising was developed for PepsiCo International at CLM BBDO, Boulogne Billancourt, Paris, France, by executive creative directors Gilles Fichteberg and Jean-François Sacco, art director David Bertram, copywriter Leo Berne and agency producer France Monnet.

Filming was shot by director Daniel Kleinman via Rattling Stick, London, with producer Johnnie Frankel. Post production was done at Framestore. Music was provided by Peter Raeburn and Nick Foster at Soundtree.