Pepsi Max Ingredients

Pepsi continues to push the Pepsi Max brand with the machismo needed to convince men, using Ingredients, a commercial aired at the Super Bowl 2009.

Man speaks into boiler steam in Pepsi Max Ingredients commercial

The crushed up bones of a Viking,
Foam from the mouth of a rabid wolverine
Sweetened with Pepper Spray
Or maybe Scorpion Venom
In a can made from the hull of a nuclear submarine
That’s what Pepsi Max is made of…

Click on the image below to play the video.


The “Ingredients” ad, along with the “I’m Good” spot, was developed at TBWA\Chiat\Day, Los Angeles, by global director of media arts Lee Clow, executive creative director Rob Schwartz, creative directors Brett Craig and Joe Shands, art director Susan Alinsangan, copywriter Ron Schlessinger, director of broadcast Richard O’Neill, executive producer Anh-thu Le, senior producer David Hoogenakker, assistant producer Doris Chen, director of business affairs Linda Daubson, business affairs manager Laura Drabkin, broadcast traffic supervisor Saeyoung Kim, group account director Erica Hoholick, account director David Dreyer, management supervisor Romy Flint, account executive Maura Menepace.

Filming was shot by director Matt Aselton via Epoch Films with director of photography Tami Reiker, executive producer Charlie Cocuzza and producer Marc Marrie.

Editors were Dan Bootzin and William Sacdalan at Venice Beach Editorial with producer Hunter Conner, assistant editor Daniel Reitzenstein and executive producer Hunter Conner.

Online editing and VFX were done at The Mill by executive producer Ben Hampshire, producer Asher Edwards, VFX set supervisor/Lead Flame artist Giles Cheetham, Flame artist Ross Goldstein, Lead CG artist John Leonti.

Sound was mixed by John Bolen at Play Studios with executive producer Sara Hartman.