Penguin Books Unputdownable
Penguin Books in Malaysia recently commissioned a print advertising campaign emphasizing the “unputdownable” nature of classic literature. The hands of readers are transformed into classic novels, “The Railway Children” by Edith Nesbit, John Steinbeck’s Cannery Row, and “Hound of the Baskervilles” by Sir Arthur Conan Doyle.
The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.
Credits
The Unputdownable campaign was developed at Saatchi & Saatchi, Malaysia, by executive creative director Adrian Miller, art directors Karen Wong and Richard Copping, copywriter Ramanjit Singh Gulati, photographer Lim Sok Lin and retoucher Simon Ong.
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Location 
(Malaysia).
Posted in Inspiration, Print Press Posters Billboards
(average: 4.56 out of 5)
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[...] Klassiekers in boekenland als “The Railway Children” van Edith Nesbit, John Steinbeck’s Cannery Row en “Hound of the Baskervilles” van Sir Arthur Conan Doyle zijn ook te koop bij Penguin Books. Hun vestiging in Maleisie kwam met behulp van reclamebureau Saatchi & Saatchi daar op deze serie printuitingen. Eindelijk weer eens aardige printreclame. Die klassiekers zijn “unputdownable” – wat ik maar even vertaal als ”nietneerlegbaar.” Via The Inspiration Room. [...]
[...] certainly the newest form of literary self-promotion.Finally, a lovely little ad campaign for Penguin Books in Malaysia that argues that great books are "unputdownable." [...]
[...] The Inspiration Room. The ads were by Saatch and Saatchi [...]