Penguin Books Unputdownable

Penguin Books in Malaysia recently commissioned a print advertising campaign emphasizing the “unputdownable” nature of classic literature. The hands of readers are transformed into classic novels, “The Railway Children” by Edith Nesbit, John Steinbeck’s Cannery Row, and “Hound of the Baskervilles” by Sir Arthur Conan Doyle.

Penguin Hound of the Baskervilles print advertisement

Penguin Cannery Row print advertisement

Penguin Railway Children print advertisement


The Unputdownable campaign was developed at Saatchi & Saatchi, Malaysia, by executive creative director Adrian Miller, art directors Karen Wong and Richard Copping, copywriter Ramanjit Singh Gulati, photographer Lim Sok Lin and retoucher Simon Ong.