Pedigree Beware of the Dog Problems
Pedigree canine health products, Pedigree Weight Loss and Pedigree Dentastix and Pedigree Easy Digestion are presented as the answers to bad breath, overweight and diarrhoea problems named in these “Beware of the Dog” signs. “He has abominable breath. For impeccable oral and dental hygiene try Pedigree Dentastix”. “He’s about to explode. For any weight problems try Pedigree Weight Loss”. “He’s got terrible diarrhoea. For digestive problems try Pedigree Easy Digestion”. “Take care of your dog”.
The Beware of the Dog campaign was developed at TBWA/Paris by creative director Erik Vervroegen, art director Philippe Taroux, copywriter Benoit Leroux and photographer Joseph Ford. The campaign won a silver Epica award in 2008.