Pedigree canine health products, Weight Loss and Dentastix are presented as the answers to bad breath, overweight and diarrhoea problems named in these “Beware of the Dog” signs.
Credits
The Beware of the Dog campaign was developed at TBWA/Paris by creative director Erik Vervroegen, art director Philippe Taroux, copywriter Benoit Leroux and photographer Joseph Ford. The campaign won a silver Epica award in 2008.
