The Pedestrian Council of Australia commissioned a print advertising campaign featuring families being hit by cars, in an effort to slow down drivers in school zones. The award-winning campaign (Gold Press Lion at Cannes 2009) shows the White Family, the Smith Family and the Ross Family tumbling through the air. “Kill a kid. Kill a family”.
The Families campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director David Bowman, copywriter Steven Jackson, art director Vince Lagana, art buyers Skye Houghton and Alice Quiddington, print producer Jeremy De Villiers, account manager Alexandra Klujin and account supervisor Chris Yong. Photographer was Gary Sheppard. Retouching was done by Marcus Thyer at Cave.