PC Innovation Lab

Apple has released three new television commercials in the wake of the Apple event held in San Francisco this week. The “Get a Mac” addition, PC Innovation Lab, features John Hodgson and Justin Long and a three unhappy lab assistants. PC brings out a guy in bubble wrap (air cushioned enclosure), a guy with a long extension cord for computers with short battery life, and a bonus feature for those interested in cofee comfort. “Cheers to innovation!”

PC Innovation Lab


The PC Innovation Lab ad was developed at TBWA\Media Arts Lab by chief creative officers/executive creative directors Duncan Milner and Eric Gunbaum, creative directors Jason Sperling and Chuck Monn, copywriter Kevin Tenglin and art director Jamie Reilly, agency producers Anne Oburgh and Chrissy Gilmartin.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Lucas Eskin at Beast. Colourist was Brian Robinson at Company 3. Post production was done at D Train by Ben Gibbs.