Pattex Pinocchio Goes Bad

Henkel’s Pattex Wood Glue is promoted as the choice of Pinocchio the Villain in this series of print advertisements from Dubai. Using the tag line, “Wood Glue for Worst Case Scenarios”, we’re shown a daring risk-taking wooden puppet staging a heist, taking on police in a shoot out, and risking all in a bar brawl.

Pinocchio in Pattex Shoutout print advertisement

Pinocchio in Pattex Heist print advertisement

Pinocchio in Pattex Brawl print advertisement


The Pinocchio campaign was developed at TBWA\Raad Middle East, Dubai, by executive creative director Milos Ilic, copywriter Deger Cotelioglu, art director Danilo Villanueva, advertiser’s supervisor Ashraf El Afifi, with photography by Groovy Studio.

Filed under: Print

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