Patrick Swayze Pitch for Orange
Patrick Swayze, who died yesterday, appeared as the Silent Hunter in an Orange cinema commercial in 2004. Swayze had already earned his fame in roles as Johnny Castle in Dirty Dancing (1987), Sam Wheat in Ghost (1990), Jim Cunningham in Donnie Darko (2001) and Allan Quatermain in King Solomon’s Mines (2004). In this advertisement Swayze attempts to persuade a mobile phone company to run with his movie concept.
Swayze speaks to the Orange Film Funding Board. “I am a mute assassin in a tale of revenge. I will never speak until I have found the killer of my mother. I speak with actions not words.” Ironically, Swayze wears a board around his neck with the words, “You’re a Dead Man”. The Orange guys don’t get it. But as Swayze walks out one yells out a line from Dirty Dancing, “I’ve had the time of my life, I never felt this way before”.
Click on the image below to play the video in YouTube
The Patrick Swayze spot was developed at Mother London, by creative directors Mark Waites and Robert Saville, copywriter Yan Elliott, art director Luke Wiliamson, and agency producer Hayley Irow.
Filming was shot by director Bryan Buckley via Hungry Man, London, with producer Kevin Byrne and lighting cameraman Adam Beckman.
Editor was Andrea Macarthur at Peep Show, London.
The Patrick Swayze won a Bronze Film Lion at Cannes International Advertising Festival 2005.