Allan Gray, a long term investment firm in South Africa, used this billboard to illustrate a philosophy of patience and perseverance, reminding investors not to walk away from the current financial challenges facing the world. The phrase, “Patience is Our Virtue”, is spelt out in a billboard designed like a patchwork quilt. Allan Gray’s values include being long term oriented, taking a long-term perspective on investment decisions, business strategy and relationships with clients and staff.
The Patience billboard was developed at King James, Cape Town, by executive creative director Alistair King, art director Karin Barry-McCormack, copywriter Paige Nick, and producer Sallyanne Lewendon, with Allan Gray marketing manager Tracy Hirst.
The full quote is Patience is a virtue, Possess it if you can, Seldom found in woman, Never found in man”".