The Pasadena Symphony and POPS orchestras are opening their new season with a disembodied ear, a logo described by the orchestras’ Elizabeth Fieux as “Magritte meets Dali.”
A young man in black suit and bow tie carefully prepares his giant ear for a night at the Pasadena Civic Orchestra, carefully swabbing it out, buckling it into its car seat, and holding it in the best position to gather in every last note and overtone from the “Jupiter” movement of Gustav Holst’s “The Planets”.
Click on the image below to play the video in YouTube (HD)
The Ear campaign was developed by a for-credit consortium of students working with Mikio Osaki at Agency@Art Center, Pasadena’s Art Center College of Design that functions as a pro bono advertising agency. Benjamin Thompson of Studiofluid Inc. worked on the original student concept.
The symbolic ear is featured in everything from the new “Experience Your Imagination” brochure cover to the YouTube commercial. The ear featured in the commercial is made out of fiberglass surfboard material and stands more than 3 feet tall.
“Pretty soon the ear is going to be a well-known commodity around Pasadena,” says Fieux, who’s banking on it helping to turn concert tickets into a scarce commodity. Connie Wong, the student who fabricated it, and some of her colleagues are brainstorming “how to make the ear more durable” so it can begin putting in personal appearances.