Panasonic Big Screen Birth

Panasonic is promoting its SD storage card in Australia with a new campaign showing a couple suffering an embarrassing situation in an electronics store. Panasonic is targeting the KISSers, those who need their technology simple (Keep It Simple Stupid). The ad’s solution is designed to show just how easy it is to record, remember and share special events with the SD card using data with the range of LUMIX cameras or camcorders, playing in VIERA TVs, DVD and Blu-ray recorders for playback or permanent storage.

Panasonic Big Screen Birth Video commercial

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

A couple with a young baby visit the store to buy a big screen TV. An overly-helpful assistant puts their SD card from their Lumix camera into a Viera plasma TV. Before anyone knows what’s happening the whole store is treated to multiple big screen renditions of the mother’s recent birth video.

Click on the image below to play the video.


The Big Screen Birth ad was developed at The Campaign Palace by creative director Cameron Hoelter, agency producer Meredyth Judd, account planner, Rebecca McCarthy, account lead Bruce Davidson.

Filming was shot by director Hamish Rothwell via Goodoil Films with producer Juliet Bishop. Editing was done at Guillotine. Sound was designed at Nylon Studios. Media was handled by Essence Media.

via Panasonic Australia Blog