Panamericana Technicolor Sneeze Art

Panamericana Escola de Arte e Design (Panamericana School of Art and Design) in Brazil is promoting its services with “Espirro” (Sneeze), a television commercial featuring the training of an abstract artist.

Sneeze Art in the Mirror

A young man (Vitor Bellissimo) discovers that his problem sneezing habit could become a good thing, with some training at the Panamericana Escola de ARte e Design. He finds himself covering any blank space with an involuntary technicolor spread. With some guidance he’s able to put it on canvas. See the Sneeze ad in Portuguese at Vitor’s YouTube channel.

Click on the image below to play the video.


Sneeze was created at AlmapBBDO, São Paulo, by creative directors Tales Bahu, Luiz Sanches and Dulcídio Caldeira, art director Danilo Boer and agency producer Egisto Betti.

Filming was shot by director Beto Salatini via Lux Filmes with director of photography Pedro Cardillo and executive producer Carla Salatini.

Sound was designed at Studio Tesis, São Paulo.