The Inspiration Room

Panadol Milkman with Britney and Bush

GlaxoSmithkline Panadol for Cold and Flu is promoted as the way to end the viral impact of social networking in “Milkman”, a print advertisement from Grey Beijing. The ad, which has won a Silver Clio Award, provides at first glance a reference to the amorous activities of a milkman. The key to the puzzle, though, is the woman in the right who is using Panadol Cold & Flu, with the text, “Stop the Flu”. Two similar ads, Britney and Bush, won Silver Lotus awards for art direction at Adfest 2009.

Credits

“Milkman”, “Britney” and “Bush” were developed at Grey, Beijing, by executive creative director Chee Guan Yue, creative director Adrian Zhu, art director Johnnie Tey, copywriter Albion Li, illustrators Andrew Tan, Singapore, and Johnnie Tey, Malaysia.

via Drewscape and The Adventures of JT

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Location (China).

This entry was posted on Monday, May 18th, 2009 at 12:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Andrew Tan, Grey Beijing, Johnnie Tey

Posted in Inspiration, Print Press Posters Billboards

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1. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   June 6, 2009 at 10:26 am

   [...] GSK Panadol: Panadol – Milkman (Pharmaceuticals) Grey Beijing China [...]

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