Paeroa World Famous in New Zealand

Lemon & Paeroa (L&P) put the New Zealand town of Paeroa into the international spotlight with the “World Famous in New Zealand” campaign of 1994. A series of television commercials made the most of the link between the soft drink and the town, accompanied by “Counting The Beat”, a 1981 track by New Zealand/Australian band The Swingers. Lemon & Paeroa was named after the mineral water discovered near Paeroa, carbonated and mixed with lemon juice.

Lemon and Paeroa World Famous in New Zealand


It ain’t famous for its Grand Prix. Well, it ain’t famous for its flasy department stores. Man, it ain’t famous for its stunning architecture. Well, it’s not famous for its cathedral. It ain’t famous for its royal family. It ain’t famous for its railway station. Well, it aint famous for its fine restaurants. But it is famous! L&P, World Famous in New Zealand.

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It ain’t famous for its luxury hotels – yet. It aint famous for its trendy shops. Well it ain’t famous for its rap music, that’s for sure. Well it ain’t famous for its rugby. Big game fishing – nah. Well it ain’t famous for its huge department store, or its opera houses. Paeroa, it ain’t famous for its styling; but it is famous. L&P, world famous in New Zealand.

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Well it ain’t famous for its surf. And it ain’t famous for its Hollywood mansions. Well it ain’t famous for its harbour bridge or its harbour. It’s not exactly famous for its fashion boutiques. Well it ain’t famous for its bright lights. Well it ain’t famous for its fast bowlers, eh! But it is famous. L&P, world famous in New Zealand.

Click on the image below to play the video in YouTube (HD)

Filed under: Commercials, L&P

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