Oxfam America Give a $%@# This Christmas

Oxfam America is promoting the giving of manure this Christmas as a humanitarian way to share gifts with family and friends. The commercial invites viewers to visit OxfamGifts.com and buy gifts that contribute to Oxfam America’s efforts to fight poverty. “Holiday shopping stinks! So, make the right choice this year: give manure ($12) from Oxfam America Unwrapped.”

Oxfam America Manure Lady

The thirty second commercial features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by “giving a $%@#.” She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.

Click on the image below to play the video.


The Manure ad was developed at 15 Ideas, Chicago, by copywriter Kevin Lynch, art director Diana Morison and producer Lliz Zorek.

Filming was shot by director Harry Cocciolo via Tool of North America with director of photography Tami Reiker, executive producers Brian Latt, Jennifer Siegel, Dustin Callif, line producer Lauren Bayer and production designer Joaquin Grey.

Editor was Kevin Zimmerman via The Whitehouse Post, with producer Justin Kumpata. Sound was produced by Mike Mason at Chicago Recording Company.