Orbit Mist in Wearable Art
Wrigley’s New Orbit Mist is being promoted with a print advertising campaign demonstrating the “hydrating sensation” experienced when chewing the gum. Three models pose for fashion photographer Nadav Kander with a packet of Peppermint Spray Orbit Mist, dressed in wearable art: adaptations of a shower curtain, umbrella and mop. The two flavours not represented are Mango Surf and Watermelon Spring. A hydrating sensation with Micro bursts. The wettest gum in the world.
The Wearable Art campaign was developed at Energy BBDO, Chicago, by art director Isabela Ferreira, copywriter Jonathan Ozer, group creative directors Frank Dattalo and Mike Roe, chief creative officer Dan Fietsam, art buyer Laura Feeny and senior art buyer Liz Miller-Gershfeld, and photographer Nadav Kander. Digital work was done by Industrial Color. Wardrobe designer/ stylist was Julie Matos at Ford Artists NYC.