Orbit Mist in Wearable Art
Wrigley’s New Orbit Mist is being promoted with a print advertising campaign demonstrating the “hydrating sensation” experienced when chewing the gum. Three models pose for fashion photographer Nadav Kander with a packet of Peppermint Spray Orbit Mist, dressed in wearable art: adaptations of a shower curtain, umbrella and mop. The two flavours not represented are Mango Surf and Watermelon Spring.
The Orbit Mist campaign was developed at Energy BBDO, Chicago, by art director Isabela Ferreira, copywriter Jonathan Ozer, group creative directors Frank Dattalo and Mike Roe, chief creative officer Dan Fietsam, art buyer Laura Feeny and senior art buyer Liz Miller-Gershfeld, and photographer Nadav Kander.