Orange Cinema Audio Description
The Orange Foundation, established by Orange to address communication accessibility for disadvantaged groups, is running a print advertising campaign introducing the public to its work with the visually impaired. Four print ads use words to unpack the meaning behind classic movies Titanic, King Kong, American Beauty, Karate Kid and Psycho. “We create projects to make cinema accessible, by introducing audiodescription systems, so that the blind may also see”.
The Audio Description campaign was developed at IgnitionK, Madrid, by creative director David Moure, art director Belen de Pedro, copywriter Gloria de Castro.