Opticas Schilling, an optical products company in Chile, has used the HMS Titanic to communicate the benefits of having a good optics. The ill-fated ship is shown arriving safely in New York. “Ver mejor”, is translated in English as “See More”.
Credits
The Titanic ad was developed at Unitas/RNL, Santiago, by executive creative director Pancho González, creative director/art director Alexis Ávalos and creative director/copywriter/art director René Díaz.
