One Show Interactive Winners 2009

The One Show Interactive Winners have been announced online, a few days after the actual awards evening on Friday night. Best of show went to Fiat for their eco:Drive campaign, developed by AKQA, London. Goodby, Silverstein & Partners was named “Interactive Agency of the Year”. Read on for the Gold, Silver and Bronze winners, or download the PDF file from the One Club.

One Show Gold Pencil

Gold Pencils

Playground Barometer, Playground Outdoor Equipment Stores, Akestam Holst, Stockholm (Banner – Fixed)
Wario Land Shake It!, Goodby Silverstein & Partners, San Francisco (Banner- Dynamic)
Axion Banner Concerts, Boondoggle, Leuven (Banner Dynamic Campaign)
AXE 100 Girls, Unilever, BBH, New York (Microsites)
Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco (Microsites & Brand Gaming Online)
Sprint NOW widget, Goodby Silverstein & Partners, San Francisco (Microsites)
The Photographic Adventures of Nick Turpin, Samsung, Lean Mean Fighting Machine, London (Microsite Campaign), Goodby Silverstein & Partners, San Francisco (Website)
Domino’s TiVo, Crispin Porter & Bogusky, Boulder (Website)
Nike Basketball Ballers Network, R/GA, New York (Website – Community Driven)
LEGO Go Miniman Go!, Pereira & O’Dell, San Francisco (Blogs, Online Branded Content Campaign)
Burger King Whopper Sacrifice, Crispin Porter & Bogusky, Boulder (Branded Applications Online)
Nike Football Head2Head (Branded Applications Online)
The Great Schlep, Jewish Council for Education & Research, Droga5, New York (Online Branded Content, Intergrated Branding)
Nokia Bruce Lee Pingpong, JWT Beijing (Online Branded Content)
Fiat eco:Drive, AKQA London (New Media Innovation or Development)
New York City Dept of Education Million, Droga5, New York (New Media Innvoation or Development)
Orange Balloonacy, POKE, London (New Media Innovation or Development)
Telia Sonera Our Song, Daddy, Goteborg (Other Interactive Digital Media)
Debeers Unbreakable Kiss Campaign, JWT New York (Integrated Branding)
Nokia Music Almighty, Wieden+Kennedy London (Integrated Branding), Modernista! Boston (Self Promotion Websites)
Full Apologies, Commonwealth of Pennsylvania, Neiman Group, Harrisburg (Public Service Websites)

Silver Pencils

Distracted Drivers, NZ Transport, Clemenger BBDO Wellington (Banner Fixed Space)
Microsoft Office for Mac Banners, Firstborn, New York (Banners Fixed Space Campaign)
Burger King Collapse Banner, Crispin Porter & Bogusky, Boulder (Banners Dynamic)
Apple Funnest, TBWA\Media Arts Lab, Los Angeles (Banners Dynamic)
Luxor Highlighters Innovation, Leo Burnett India, Mumbai (Banners Dynamic Campaign)
NVIDIA Website, Cutwater, Odopod, San Francisco (Microsites Corporate Image)
Heinz Talk to the Plant, Daddy Gotenburg (Microsites Corporate Image)
Sprint NOW Widget, Goodby Silverstein & Partners, San Francisco (Microsites)
UNIQLO TRY, Dentsu, Tokyo (Microsites)
Tostitos NOLAF, Mekanism, Element 79, San Francisco (Microsites)
UNIQLO MEETS CORTEO, Projector, Tokyo (Microsites Campaigns)
Nike Lab, AKQA, San Francisco (Websites Corporate Image)
NIKEiD, R/GA, New York (Websites – eCommerce)
Form Hope, Act, Change, Syrup, New York (Websites Community Driven)
Sony The Last Guy Everywhere, Dentsu, Tokyo (Brand Gaming Online)
Sony Pictures James Bond Quantum of Solace Multiplayer Game, Sony Pictures, Big Spaceship, Brooklyn (Brand Gaming Online)
WOWOW 12 CAMS GREATE YOUR RAINBOW, Bascule, Tokyo (Branded Application Web)
UN Voices Project, Saatchi & Saatchi, Sydney (Mobile Campaign)
Burger King Whopper Virgins, Crispin Porter & Bogusky, Boulder (Online Branded Content)
Nintendo Wario Land Shake It!, Goodby Silverstein & Partners, San Francisco (Online Branded Content)
Sega Offset the Evil, Clemenger BBDO Sydney (Online Branded Content Campaign)
Adidas Originals, Sid Lee, Montreal (Online Branded Content Campaign)
Ten Thousand Cents, Kawashima and Koblin, San Francisco (New Media Innovation or Development)
Nike Paula Chasing, AKQA, Wieden+Kennedy London (Other Interactive Digital Media)
Tourism Queensland Best Job in the World, CumminsNitro, Brisbane (Other Interactive Digital Media)
Doritos You Make It We Play It, AMV BBDO, London (Integrated Branding)
Milk White GOLD, California Milk Processor Board, Goodby Silverstein & Partners, San Francisco (Integrated Branding)
The Yellow Treehouse, Yellow Pages NZ, AIM Proximity, Colenso BBDO, Auckland (Integrated Branding)
Burger King Flame, Crispin Porter & Bogusky, Boulder (Integrated Branding)
Gringo Swear Words Dictionary, Gringo, Sao Paulo (Self Promotion Websites)
Happy Christmas from AKQA, AKQA London (Self Promotion Branded Content)
Barnardo’s Troubled Youth, BBH London (Public Service Banners Dynamic)
Nike Foundation The Girl Effect, Wieden+Kennedy Portland & Grow Interactive, Norfolk (Public Service Websites)


Posten SMS Advice of Delivery Service, Daddy, Goteborg (Banners Fixed)
IBM Lotus Networked Banner, Ogilvy, New York (Banners Fixed)
13th Street Horror Non-Stop, Jung von Matt, Hamburg (Banners Fixed Space Campaign)
Pepsi Near Mr President Text Banner, R/GA, New York (Banners Fixed Space Campaign)
IKEA Come into the Closet, Let’s Dance, Forsman & Bodenfors, Gothenburg (Banners Dynamic Campaign)
Wasa Sandwich, Forsman & Bodenfors, Gothenburg (Banners Dynamic Campaign)
Nike SPARQ, R/GA, New York (Microsites)
Sagami Rubber Love Distance, GT, Tokyo (Microsites Campaign)
UNIQLO MEETS CORTEO, Projector Tokyo (Microsites Campaign), Farfar, Stockholm (Websites Corporate Image)
ABSOLUT.COM, Great Works, Stockholm (Websites Corporate Image)
Posten Stefan the Swopper, Akestam Holst, Stockholm (Websites Community Driven)
Greenpeace Weather, Almap BBDO, Colmeia, Sao Paulo (Brand Gaming Online)
Coke Zero Game, North Kingdom, Skelleftea (Brand Gaming Online)
Spring Valley Sensibles, George Patterson Y&R, Melbourne (Branded Application – Web)
Bjorn Borg In Action, Farfar, Stockholm (Branded Application Desktop)
AMF Pension Mms, Forman & Bodenfors, Gothenburg (Mobile Single)
Sony Pair Movie SUNAI NI NARETARA, Dentsu, Tokyo, Mobile Campaign
Audi Email LArge Window, Philipp und Keuntje Hambur (Email Marketing)
Activision Bike Hero, Droga5, New York (Online Branded Content)
Nike SPARQ, R/GA, New York (Online Branding Campaign)
NZ Book Council Read A Book at Work, Colenso BBDO, Auckland (Other Interactive Media)
Adidas Sports Nation Online, Ogilvy & Mather Shanghai (Integrated Branding)
Why So Serious – The Dark Knight Alternate Reality Game, 42 Entertainment Pasadena (Integrated Branding)
Burger King Whopper Virgins, Crispin Porter & Bogusky (Integrated Branding)
Nike+ Human Race, R/GA New York (Integrated Branding)
BOW cARD, Boctok, Tokyo (Self Promotion Websites)
Forsman & Bodenfors, Gothenburg (Self Promotion Websites)
Grow Interactive, Thank You Begins with A T (Self Promotion Websites)
Amnesty International Flies 2, Contrapunto Madrid (Public Service Banners Fixed Space)
Greenpeace Weather, Almap BBDO, Sao Paulo (Public Service Websites)
Berliner Philharmoniker Digital Concert Hall, Phil Media, Berlin (Public Service Websites)
War Child Help Child Soldiers, john st, Toronto (Public Service Branded Content)
Amnesty International Ebay Attack, Walker, Zurich (Public Service Branded Content)

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