Olympus Ice Block Freezes
The new Olympus E620 Digital SLT camera has in-built image stabilisation, a feature promoted in “Ice Block”, an outdoor poster campaign from Australia. A motocross rider, racing greyhounds and an eagle pouncing on a rabbit, all symbols of speed, are frozen in cubes of ice to capture the moment. “Olympus E620 With Built-In Image Stabilization”.
The Ice Block campaign was developed at JWT Sydney by executive creative director Andrew Fraser, art director John Lam, copywriter Jason Ross, group account director Peter Bosikovski, producers David Brogan and Paul Blackwood, photographer Sean Izzard and retoucher Inness Robins at Electric Art.