Old Spice Different Scents for Different Gents

Procter & Gamble are promoting the Old Spice range with “Different Scents for Different Gents”. Whether you’re a skiier, an armchair reader, weightlifter, a golfer or beachcomber, there’s a product for you. Dan Gauthier, who played John J. McKay in Tour of Duty and Kevin Buchannan in One Life to Live, demonstrates his versatility as a man.

Different Scents for Different Gents

I’m a man and I smell like a man. But sometimes I like to smell like a different smelling man. The point is men need a variety of scents so Old Spice makes a variety of scents….

Click on the image below to play the video.

Click on the image below to play the Kiss video.

Click on the image below to play the Golf video.


The Different Scents ad was developed at Wieden+Kennedy, Portland, by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Jason Bagley and Eric Baldwin, art director Craig Allen, copywriter Eric Kallman, agency executive producer Ben Grylewicz, and agency producer Andres Murillo.

Filming was shot by director Tom Kuntz via MJZ, Los Angeles, with executive producer Jeff Scruton, producer Scott Kaplan and director of photography Salvatore Totino.

Editor was Gavin Cutler at Mackenzie Cutler. Visual effects were produced at The Mill, Los Angeles, by Flame artist Phil Crowe, lead CG artist Dan Marum, VFX producers/executive producers Arielle Davis and Sue Troyan. Telecine was done at Company 3.

Audio post production was done at Lime Studios. Sound was designed by Gus Coven at Stimmung and Sam Shaffer at Mackenzie Cutler.