Gap’s Old Navy has launched a winter holiday commercial, with enough of a focus on Christmas to stave off the threatened boycott by AFA (American Family Association). Featuring the Supermodelquins, who made their debut in February 2009, the spot shows mannequins ice skating with live humans in New York City, showing off their Women’s Alpine Hoodies with Christmas trees, lights and ornaments in the background.
Amy and Heather are joined by Kelly, Eva, Josh, Michelle and Wesley, with the four children Christopher, Kimmy, Natalie, Rita, and Barker the dog. Together they yell out “Merry Christmas!”. No mention of Hannukah, Kwanzaa or Solstice as in the Gap Cheer campaign.
Click on the image below to play the video in YouTube (HD)
The Hoodies for the Holidays ad is linked to the Supermodelquins site, Old Navy Weekly. “Nothing like a NYC tree lighting to make a warm and fuzzy Supermodelquin moment! Or is that just their fab Alpine Hoodies?”
By day they stand on display throughout Old Navy stores, presenting the latest fashions. But each of these modelquins has a story thats entirely their own, and after the stores close for the day they slide into their real celebrity lives. See more videos from the Supermodelquins campaign on their YouTube channel.
Click on the image below to play the introductory video in YouTube (HD)
The Supermodelquins campaign was developed at Crispin Porter + Bogusky by executive creative director Andrew Keller and Rob Reilly, creative director Tiffany Kosel, senior art directors Vivienne Wan, Lynn Born, Wendy Leicht, senior copywriter Cliff Leicht, director of integrated production David Rolfe, Senior Integrated Producer Paul Aaron, executive integrated producer Amanda Ormerod, executive integrated music producer Bill Meadows.
Design and animation were done at Gasket Studios by creative director/Flame artist Greg Shultz and executive producer Tammy Kimbler Weber.
Music was produced at Big Foote.
Sound was designed and mixed at Coupe Studios.