Old Navy Episodes of Lights in Love

Old Navy launched their Spring campaign with a series of web episodes on Valentine’s Day 2008, a year ago to the day. Four commercials, Urban Explorer, Pattern Play, Road Trip and Neon Lights, feature Old Navy models interacting with one another in Buenos Aires and New York City, accompanied by music from Lights (Canadian synth singer Valerie Poxleitner).

Old Navy Episodes


Urban Explorer

Sarah Ruba, camera and hand, and Sebastian are filmed in Buenos Aires, accompanied by the Lights track, “February Air”.

Click on the image below to play the video in YouTube (HD)

Pattern Play

Nina Keita and Sam Saffman are filmed in Buenos Aires accompanied by the Lights track, “Music is White”.

Click on the image below to play the video in YouTube (HD)

Road Trip

Yamila and Karim constantly find each other in the New York traffic, accompanied by the Lights track, “Drive my soul”.

Click on the image below to play the video in YouTube (HD)

Neon Lights

Marilia Barocco falls out with her boyfriend while in Buenos Aires night club, but connects up with bartender Phillipe. Music is Light’s “Last thing on your mind”.

Click on the image below to play the video in YouTube (HD)

Credits

The campaign was developed at Old Navy Marketing, San Francisco and Chandelier Creative, New York, by VP marketing/creative director Landis Smithers, executive producer Connie Bang, art director Richard Christiansen, associate producers Sara Fisher.

Filming was shot by director Landis Smithers via Supply & Demand Integrated, Los Angeles and Film Planet, Buenos Aires, with executive producer Kira Carstensen (Supply & Demand) and Karin Stuckenschmidt (Film Planet), line producer Juan Legnani Pemoff (Film Planet), production supervisor Michael Manacop, director of photography Darius Khondji, RED camera technician Michael Mansouri, and HD technician Tadd Sackville-West.

Post production was done at Outside Edit/a>, New York, by editor Jeff Ferruzzo, senior cutting assistant Jerome Wilson and assistant editor Erik Emond, colorist Alex Bickel, online editor J. Matthew Jacob, graphic artist/animator Jaime Lamond.

Audio post was done by audio engineer Eric Thompson at Berwyn Audio, New York. Music was produced at Media Creature by executive producer Sharal Churchill.

Click on the image below to see behind the scenes of Urban Explorer at YouTube (HD)

Click on the image below to see behind the scenes in Pattern Play in YouTube (HD)