O2 in Ireland is promoting mobile phone plans with Turtles, a TV advert featuring a tribe of turtles who have discovered bicycle helmets.
Turtles discover cycle helmets washed up on the beach, and go on to explore high diving, surfing and even avoiding the hazard of falling coconuts. The new plan from O2 does the same. Make the small move to this plan and because you get more, you can do more.
Click on the image below to play the video in YouTube (HD)
The Turtles campaign was developed at Rothco, Dublin, by agency executives Claire Corbett, Aoife McMahon and Kathleen Healey, creatives Damian Hanley and Jude Healy, and agency producer Margaret Levingstone.
Filming was shot by director Steve Cope via Rattling Stick, with producer Michaela Johnson.