O2 Surprises with Ducks

British telecommunications group O2 is promoting its Top Up Surprises offer with a television, online, print and outdoor advertising campaign featuring yellow rubber ducks. Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops. (For those who are having trouble entering their code, go to the Surprises site, click on “Play Now” and you’ll find a screen where you can enter a mobile phone number and code. Tick on the image beside the text “I agree to the terms and conditions”. Now click on “Log In”. )

O2 Surprise Ducks in Arctic


O2 Surprise Ducks in Waterfall

The tag line used across the campaign is “Surprises of all sizes, every time you top up”.

March of the Ducks

The TV advert shows the journey of the campaign’s rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman.

Click on the image below to play the video in YouTube (HD)

Click on the image below to play the Return of the Ducks (February 2010) video in YouTube (HD)

Pedestrians will notice specially fitted bus stops with panels filled with water and ducks that quack as they walk past, thanks to their sonic sensors.

O2 Ducks in Panel

O2 have developed an exclusive tie-up with the social networking site, Bebo, in which members who become friends with ‘O2 Top-up Surprises’ will be able to win ‘luv’ by spotting hidden ducks around the Bebo site.

Credits

The O2 Ducks campaign was developed at VCCP, London, by creative director Darren Bailes, art directors/copywriters Ben Daly and Nathaniel White, agency producer Olly Calverley.

Filming for March of the Ducks was shot by Charlie Crane via Knucklehead with director of photography John Barr and producer Bruce Williamson.

Post production was done at Finish by Flame artists Jason Watts, Steve Murgatroyd, and Byron Woofindin, production manager Francis Mildmay-White, CG supervisor Mark Gregory and Harin Hirani, producer Fi Kilroe,

Editor was Richard Orrick at Work. Sound was designed by Anthony Moore at Factory Studios. Music is by film composer Christopher Slaski.

Still photography is by Roman Dietrich.

  • http://o2surprises KellyannChidlow

    i collected my silver prize 5 day fitness first pass and i still have not had cofirmitation and very baffled as there has been no problems before with o2?

    • http://hotmail N R Parker

      after i won my free pics for a week my phone would not send any at all, just another scam!

  • Sally Fokinther

    Hi ive just been on to collect my silver rewards and ive hooked all the ducks in the first two rows and the prise is all the same prise MMS for a week, then i looked on the suprises for all of silverrewards, ive no idea where the other prises are.

  • ELIZABETH BROWN

    I HAVE TWICE ENTERED MY CODE ON SEPERATE OCCASIONS AND RECEIVED NOTHING

    • GARETH ROBERTS

      2 I HAVE TRIED TO CLAIM MY REWARD AND2 I HAVE BEEN TOLD WRONG NUMBER I HAVE BEEN WITH O2 FOR 18 YEARS AND I THINK ITS WRONG AND I WILL BE RFEPORTING TO THE PROPER PEOP[LE AND END IT WITH O2 I THINK ITS WRTONG WHAT YOU DO ING

  • ianbrown

    did not resive a prize

  • jeff budworth

    why is it so difficult to get on the huck a duck these days cant be bothered to even try enymore

  • A GODFREY

    another con by BT!!!

  • http://www.02.co.uk/surprise BARRY COOPER

    hooked a duck for 2-4-1 theartre tickets, tried to follow the rest of the instruction, and it would not let me submit, got very confused so don’t no if I have won anything or not.

    • angela kennedy

      i too clicked for 124 theatre tickets and tryed to follow the instrutions could go back dont know if i won anythinge either prob..(con)

  • mary

    this is a very slow website and the dont have good choses

  • http://WWW.sdearden@google.co.uk sarah

    how do you up on the surprises

  • sahdana ram

    hi, reading to all ur comments is reali reali true, 02 just wants everyone to top up n say u win big prizes when u get a big prize, u dnt even get it, i was ment to get 5 days fittness first too, ive bin trying n trying every day to c if ive got my prize on my emails but noo, theres no point even trying to phone up the 02 people cuz all they gona say is ‘sori but we sent u it, if u havnt got it then u need to call this number 08456029317, they ment to help u get the prize again but y shud we phone for when it shud already bin sent to us. not gud at all 02 companyyyyy, u make me madddd!!!!!!!

    • Alaina Dewar

      my 02 surprises aint working it’s total pish like ave got 4 02 silver surprises to collect and because ave got a laptop and no mouse to move the feckin arrow sumone please help me to get it b4 go do a chew in the fat moment lol xxx

  • http://www.yahoo.co.uk Julia Geldard

    What a load of rubbish this is! a real rip-off.

  • stuart sanderson

    Silver prizes are crap, i have just won 2 days free brousing, i am not interested in brousing, but it would be good if they gave you a choice of prize like something you could use eg. a number of free txt or minutes talk time.
    Gold prizes are just as bad, i won a 2 for 1 meal voucher at a restaurant which was offering that deal to anyone with or without a voucher….what a con!!!!!!!

    • GARETH ROBERTS

      FUK O2 I THINK ITS WRONG WHAT THEY HAVE DONE TO THERE CUSTOMERS

  • ade

    Top & bottom Of it all It’s A Rip Off For Us To Top Up More

  • ade

    Tradin Stand Need To like in To This Are BBC WatchDog Not Impressed At All
    Been A 02 Customer For A Long Time

  • r pope

    I have just joined 02.An went on the surprises page 2 hook a duck,an wat a load of ruddish,very disapointed,just as well go back 2 my old supplier

  • Barbara.Welch

    Has anyone EVER won anything on this duck game apart from rubbish

  • http://whois.domaintools.com/riverhousehotel.co.uk A adam

    The surprises are the biggest load of rubbish going what happened to the old ones you used to get they at least gave you something sometimes but this lot now is the biggest load of cap going

    • M McLeod

      Gold surprises are a lot of crap now what happened to old game when you could win free mins and texts. Time for a change of network.

  • http://rewards ann wood

    Just entered my code no for my rewards , there was a choice of items then it didn’t give me the choice to claim them very disapointed in this ,

  • G.Walker

    I topped up while on holiday and when I got back ,tried to claim it and they said it was out of date !!!! The prizes are rubbish anyway.What happened to the free text and talk time we use to get?

  • http://countysquire.co.uk Richard Alderman

    BIGGEST LOAD OF RUBBISH I HAVE SEEN NOT BOTHERED TO SELECT A SO CALLED SUPRISE AS THEY ARE ALL TOTAL RUBISH

  • maggie

    i top up 5 times a week and only evere won free texts .what a rip off

  • maggie

    just want to say i think its about time 02 started givine us.as we are the ones that is keeping 02 going. i have been with 02 for overe 8 years. but not for much longer the way its going

  • paddy

    WHAT IS THE POINT???IT IS JUST A WASTE OF TIME.CAN,T EVEN GET TO HOOK A DUCK AND THE PRIZES ARE RUBBISH ANYWAY.

  • BRI

    WOT A BIG RIP OFF AT LEAST DICK TURPIN WORE A MASK only one winner 02

  • JAQUI WILLIAMS

    hAVE TRIED SEVERAL TIMES TO PLAY THIS STUPID NEW GAME AND ALL I HAVE TO SHOW FOR IT IS VERY SORE HAND AND WRIST! LONGEST ATTEMPT WAS 21 MINUTES AND I,M NOT SLOW!

  • william innes

    just tried to collect surprises award but all I got was sore hand as the stupid gun would not squirt water this is just a rip off and am very disappointed with O2

  • IAN

    o2 surprises? More like o2 Rubbish. I am without a doubt changing network provider. Dear o2 you can keep your ‘Bigger and Better (rubbish)’ surprises – Your statements make for good advertising copy, but clearly don’t stand up to scrutiny – Advice: Take a look at your company constitution, you could be accused of acting in a tortious manner? I have been a o2 customer for years, and now? Well I don’t know if I will ever be an o2 customer ever again…

  • R. W.Christie

    It would be good to receive the surprises some times Q49PGN

  • R. W.Christie

    o2 let down big time come back one 2 one

  • david allan hopkins o7922342351

    i have been waiting for my surprises fromo2 you said i have had them i hav nt the codes where njraet and nakeerto the number above i was supposed to have won a photo book and a five pound voucher i have not received nothing can you deal with this problemand give me these also my partner didnot get hers either her name is jennifer jones mobile number 07746496461 she was supposed to get a money key ring can you get this sorted aswell please

  • david allan hopkins o7922342351

    i am not happy with 02 due to the fact i have not recieved my prizes on codes nakeer njraet also my partner did not get hers name jennifer joes mobile number is 07746496461please deal with this matter

  • paula

    i have been with o2 for longer than 7yrs, and had no complaints, but in the last 6 months your prizes have gone down hill, im not interested in prizes i have to pay deposits on , food i cant eat , places i don’t want to go!!!!!!!!, bring back free txt , free call time, things which are actually useful!! GET YOURSELF TOGETHER 02 or you will find your customers going elsewhere

  • Robert Milligan

    I feel that this latest 02 “Publicity campaign” is only going to drive customers away to other network providers. Useless prizes and lots of cons.
    Time to look at Vodafone or Tesco

  • Peter

    The water gun on the hook a duck game does not work so how am I supposed to get the prizes that were advertised?

  • elizabeth

    Spent £30 expected atleast free texts or free calls for a day. Wot a load of rubbish.must change

  • http://O2 Edwart stone

    how are i ment to get my o2surprises

  • chrisdine

    this is a load ove balls i might change to voda phone

  • E J Thompson

    I agree with Paula NOVEMBER, 2010. One big con not claimed my gift.

  • baz

    O2 surprises are absolutely shite, totally useless prizes like theatre tickets and “makeovers” etc, does anyone ever win anything usefull? The latest version of the stupid duck game doesnt even let you have the dubious “pleasure” of playing the game , after entering your code you are straight away given a list of crap to choose from, if you dont like any of them “tough tit. Will be changing my provider after Chrimbo, dont like being had off.

  • http://o2surprises.com shaun cavn

    for the amount of money i spend topping up it is a complete rip of for what prizez you get to the ones you youselly get a waste of money

  • TERRY BULL

    I won a gold prize three weeks ago and as yet not received it, hope it comes soon as this is the only decent prize I won off O2, all the others have all been naff. Very disappointed.

  • Mark

    o2 suprises r useless its jst da same prises over an over again. waste of time an im gona change frm o2

  • JAMES

    Before I went onto play the Gold Game I read some of the comments and thought surely the prizes can’t be that bad ? However they were !! All were absolutely useless, a load of rubbish. Surely O2 must take note of what has been said I mean I cannot see one comment that is in the least favourable.

  • swill

    prizes are a real load of crap nowadays/bring back freee texts n calls or im off to vodaphone o2 are a joke.hope you take the hint

  • mary ashe

    I never get anything good

  • david paterson

    suprises my arse

  • jim taylor

    my gold prizes were costing more than the gold prizes were worth to collect
    its just rubbish

  • ade

    i’ve mentioned it before and i’ll say it again what aload of rubbish big time rip off
    trading standards need to look in to this o2 ripping its customers off

  • Lanie Page

    After trying to use the gun to fill up the container for five minutes, I realised it just wasn’t going to happen. The game does not work. However, I went on to the non-flash version (which was recommended on an O2 message board) and typed in my mobile number and the code and received a choice of ‘rewards’ – not as much fun but at least I don’t feel so cheated. Log on to the non-flash version at this address – good luck :-)
    http://topupsurprises.o2.co.uk/uk_o2surprises_web/site/non-flash2.html

    • Kian

      Thanks for the non flash link. This really helped. Flash game would not work for me either.

  • Kim Stretton-Pow

    I just wanted to comment on the “surprises”. I used to get really useful stuff like free texts or cheaper calls now I get money off for stuff I don’t want – meals at places I don’t go and money off stuff I’d have to pay quite a lot for to get anything. Rubbish!! I don’t want music downloads or a fiver off thirty quids worth of sports gear. I don’t want anything from Prezzybox. Just stick to the phone offers. Otherwise just make the calls cheaper and don’t bother with catch penny gimics.

    • john

      I,ve just looked at the surprises and everyone costs 02 nothing or a couple of pence it is a con. You get a personnel trainer free if your a member of a gym and if not you aint gonna use it interflora will knock 5 pounds of flowers if you ask. come on 02 it is time to stop ripping your customers off with this con either get rid off it completely or improve the prizes

    • http://www.yahoo.co.uk Julia Geldard

      Yep I feel the same. It is a load of rubbish now. Thinking of changing to another network.

    • Angela

      I gave surprises from O2 one more chance They are worse than ever!!! stop wasting customers’ money on this waste and give us cheaper calls!!!!!

    • Angela

      I agee rubbish the rubber ducks