O2 Surprises with Ducks

British telecommunications group O2 is promoting its Top Up Surprises offer with a television, online, print and outdoor advertising campaign featuring yellow rubber ducks. Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops. (For those who are having trouble entering their code, go to the Surprises site, click on “Play Now” and you’ll find a screen where you can enter a mobile phone number and code. Tick on the image beside the text “I agree to the terms and conditions”. Now click on “Log In”. )

O2 Surprise Ducks in Arctic


O2 Surprise Ducks in Waterfall

The tag line used across the campaign is “Surprises of all sizes, every time you top up”.

March of the Ducks

The TV advert shows the journey of the campaign’s rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman.

Click on the image below to play the video in YouTube (HD)

Click on the image below to play the Return of the Ducks (February 2010) video in YouTube (HD)

Pedestrians will notice specially fitted bus stops with panels filled with water and ducks that quack as they walk past, thanks to their sonic sensors.

O2 Ducks in Panel

O2 have developed an exclusive tie-up with the social networking site, Bebo, in which members who become friends with ‘O2 Top-up Surprises’ will be able to win ‘luv’ by spotting hidden ducks around the Bebo site.

Credits

The O2 Ducks campaign was developed at VCCP, London, by creative director Darren Bailes, art directors/copywriters Ben Daly and Nathaniel White, agency producer Olly Calverley.

Filming for March of the Ducks was shot by Charlie Crane via Knucklehead with director of photography John Barr and producer Bruce Williamson.

Post production was done at Finish by Flame artists Jason Watts, Steve Murgatroyd, and Byron Woofindin, production manager Francis Mildmay-White, CG supervisor Mark Gregory and Harin Hirani, producer Fi Kilroe,

Editor was Richard Orrick at Work. Sound was designed by Anthony Moore at Factory Studios. Music is by film composer Christopher Slaski.

Still photography is by Roman Dietrich.

  • margaret

    Have been trying to get 02 surprises for days wot is going on wots the pont having this when you can not get your prize

    • LYN

      HOW RIGHT YOU ARE

      • john harington

        john says a think its a con and sumit should be done they give yer a reward code wen yer top up and yer cantfind thehook aduck sitetu get it a think everyone should complain tu the trade description people so they can sort it out plus yer get one priseon theducks is all the same so we bieng coned andshey r breaking the law

        • http://o2suprises ria

          Just type 02 suprises play now into your search engine and its the first option.

    • Debbie

      This is the second month I have played this stupid game. I have been aiminmg at the target for half an hour and got nowhere. This is a complete con and not something I would have expected from O2. What is the point of promoting prizes which you obviously have no intention of letting anyone win. It is making me seriously consider changing provider!!!

  • ahudson

    i have been a customer for a number of years and always have my 02 suprises but by pure mistake before i collected my suprise i pressed the wrong button and it went off so i entered it again and to my suppise i got the same one i did this again 5 times with diferent ducks and i always got the same suprise so infact there is only one suprise but you are misleading your customers into thinking all the ducks contain a diferent suprise you have a list of suprises to win but they are not there i think you are a disgrace to do this on and i will make it known to everyone even if i put it on the internet i think people should know they are being taken in by you i will consider changing to another sevice. ( very unhappy customer

  • waynizzle

    To all who cant connect to 02 surprises hook-a-duck. Google “02 surprises non flash player”. You wont get to play the hook-a-duck game but you will receive a surprise picked at random. Hope this helps.

  • stuart

    this is shockin cant get 02 surprises wots the point in that been tryin for abt 4 weeks doin heed in have put abt 70 pound in phne so if cnt gt thrw in a week changin net works

  • rebecca preston

    I have used o2 as my network ofr years and have been collecting my supprises without any problems, now you have chnged it it will nt let me connect to the server for about 3/4 wks nw!! im not happy! i top up bout 50/60 quid a month. i think u shoud cahnge it back to how it was!!!!

  • SHIRLEY EASTWOOD

    WHY HAVE U CHANGED !!!! CAN”T GET MY “DUCK” PRIZE.IN FUTURE DON”T BOTHER SENDING ME A CODE HAVE BETTER THINGS TO DO WITH MY TIME.I”M 75 YRS OLD –NO LONGER THE BRAIN OF BRITAIN OR HAVE TIME TO WASTE

  • SHARON

    C’MON O2 GET YOUR ACT TOGETHER, CAN’T ACCESS DUCKS TOGET THE PRIZE…. FED UP

  • SOO

    well its been months and months and still no hook a duck and i agree with other peoples comments about u not getting ur act 2gether why both each time giving us the code,,please sort ur self out. thanks

  • george

    third top up have got 3phones have been trying to get on to suprises again no luck just crap all a con hi am going to get rid of 02 and go on orange

  • tj

    ive been trying to get my o2 surprises it dont work change it back…….

  • amy cumberbatch

    u cant even get on the hook a duck game been tryiing ages gggrrrrrrrrrrr

  • amy cumberbatch

    help me,u cant even get on the hook a duck game been tryiing ages gggrrrrrrrrrrr

  • josh cumberbatch

    thats it hook a duck game dnt wrk so dnt waste ur time…02 sort it out!!!!!!!!!!!!!!!

  • gemma

    this is crap the game isnt working so cant get my suprise. whats the point having this??

  • Kim

    Once again no contact to surprises.I dont believe that the people you say are winning prizes are.Get your act together.

  • fedup

    WHAT A WASTE OF TIME 02 GET UR ACT TOGETHER

  • chloe dawson

    i need a text from o2 to get my code for the game x

  • daniel

    it is a realy big game

  • sedgwick

    the prizes offered are poor on silver on gold is just as bad lots of great prizes to be won i havent seen any great prizes yet where are they?

  • remi ellary

    i hate o2 sometimes i got an o2 surprises and can’t get anything :(

  • ALEX FROM SCOTLAND

    very dissapointed in o2 and the surprises,i have tried to get the ducks up for nearly 3wks no luck someone is taking the micky out of all of us

  • june kelly

    thought it was only me that could’dt hook a duck,seems nobody can,wot a con.

    • TERESA TRIMBLE

      AM PISSED OFF :X WAT ROUNG??????????????? AND WAT DO WE DO?????????

  • daz p

    02 is poop poop

  • Salome

    I have played hook a duck many times and the ”prizes” aren’t prizes at all, just discounts or free trials on other sites which cost you money. I have never won a real prize, at best you get free texts for a couple of days, which should be an automatic reward for topping up so much anyway. It’s all very misleading and disappointing, plus the hook a duck game had not been working for ages. O2 should have more integrity instead of trying to dupe its cutomers

  • ade

    what a con to start with nobody ever wins the big prizes anyway and that hook a duck what a load of rubbish .whats the point of giving ie myself 02 free mins when i get free mins to start with ie to other 02 numbers not happy at all .

  • susan

    I agree with above comment, all the Ducks hooked give same prize. I have been receiving surprises for a while now. The typical free minutes or texts that only last 24 hours. Whats the point in that. I did receive 2 for 1 on theatre tickets once, but they were never available on any dates i requested. The whole thing is a very bad advertising ploy. I have been a customer of 02 for years and feel disgusted on how they mislead there customers. I really can’t see the point of surprises. Maybe the real surprise is there is No surprise!!!!!! I would love 02 to deny the surprises are all the same!

  • dannyseanbillingham

    y send me a code for a gold surprise if its sayin silver i really am not amused

  • wendy mankowski

    have been with 02 long time now but it now wont let you get your surprises. there are many irate people out there over this .also it says great prizes but they are rubbish. come on 02 get it together very quick or loose a lot of customers , being myself for one , i dont want this to happen but i dont like being cond . ps my phone is my life line as i am deaf so rely on my text messages .

  • mary walker

    its bad enough you have stopped bonus now cant get surprises go back to how it was i think i will go to another network

  • GEORGE

    GOLD PRIZE; FREE TXT,DUH GOT FREE TXT AND PHONE CALLS FOR A MONTH ANYWAY!!!!!!!!!!!!!!! WILL BE IMFORMING TRADING STANDARDS OFFICE!!!!!!!

  • MOCO

    OVER A YEAR NOW AND THE HOOK A DUCK IS STILL A BIG CON EVERY DUCK HAS EXACTLY THE SAME PRIZE SURELY BY NOW TRADING STANDARDS SHOULD BE LOOKING IN TO THIS. . COME ON 02 YOU ARE WELL OUT OF ORDER MAYBE FRONT PAGE MEDIA ATTENTION IS WHAT IS NEEDED !

  • jenny mackay

    Please, dont bother to send text saying that we got surprise each time we top up, because there is no surprise from you, next thing will happen is nobody is going to use O2

  • bc

    Have topped up 3 phones and have tried for ages to “hook a duck”, can’t get through. Your quick to take my money but not so quick to fix the web sites. Get your act together.

  • ade

    well what can i say companys as big as this allways get away with it take our money . mentioned once and i’ll say it again rip off big time ……………..

  • ade

    best part about that game aswell half the time you never got your o2 surprises
    i’ve phoned the company more than once same with lost codes aswell rubbish .
    i think 02 should give us the customer some free call time not the rubbish they offer at the end of the day if it was not for us the customer they would be no 02 …………………………

  • emily

    i am 11 years old i have not recived my code yet how could you do this th a young person like this howwww rude i hate o2 do not email me or send anymore suprises because they dont work so bog of u set of iggnarant people get stuffed u r horrible

    • emily

      i a gree with u uuuuuuuuuuuuuuuuuuuuu team people

  • LESLEY

    I RECEIVE FREE TEXT MESSAGES WHEN I TOP UP EVERY MONTH . WHEN I GO ONTO THE HOOK A DUCK SITE TO CLAIM MY PRIZE I OFTEN HOOK FREE TEXT MESSAGES FOR TWO DAYS WHICH I GET ANYWAY BUT CAN NOT HOOK AGAIN SHOULD THIS NOT BE CHANGED .

  • linda

    WHAT A CON, WHO WINS THE BIG PRIZES???? ANY IDEAS???? ALL I EVER GET IS FREE TEXTS, ALREADY GETTING THEM THOUGH. WHAT A WASTE OF TIME!!!!!

    • http://o2suprises ria

      if you look at the list of things people have won NOBODY EVER GETS ANYTHING HALF DECENT. Its a con

  • william farrell

    i have been colecting suprises fordonks but u never uhear any one that has had a decentwin browzing txt it all crap they give u and ur lucky if they get the big ones donated fi a sponcer lol but it is a silly win no matter howmuch utop up!!!!!!

  • PIGLET

    surprises- what surprises-a con more like

  • andy

    every time i try for a duck the sit seems to give me a duck from the other side of the screen not much good is it seems to me you have allreedy desided whot i am going to get

  • l.hesketh

    why send invalid codes and waste time and disssapoint people

  • http://o2surprises kel

    what are you playing at o2.sort it out the game dont even work aarrrggggghhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

  • andrew rankin

    youse are full of it ,try given your long term payn costemers sumthin better than free txts and calls that we already have,try calln it extra texts n calls that no 1 needs,giv your good long costumers sumthin better than that, we are worth it ,if it wasnt 4 us youse wouldnt exist,remember it isnt keepn people happy at moment,well maybe some ,atleast change all suprises into 1 and make them actual real suprises.if youse can manage that,

  • I cannot belive you guys.

    I cannot believe you guys.

    ‘i have been a customer for a number of years and always have my 02 suprises but by pure mistake before i collected my suprise i pressed the wrong button and it went off so i entered it again and to my suppise i got the same one i did this again 5 times with diferent ducks and i always got the same suprise so infact there is only one suprise but you are misleading your customers into thinking all the ducks contain a diferent suprise you have a list of suprises to win but they are not there i think you are a disgrace to do this on and i will make it known to everyone even if i put it on the internet i think people should know they are being taken in by you i will consider changing to another sevice.’

    Enough typos? They do that for a REASON. That reason is to stop you exiting and re-entering to win MASSIVE PRIZES. They don’t want people to cheat.

    —-

    Now…

    ‘GOLD PRIZE; FREE TXT,DUH GOT FREE TXT AND PHONE CALLS FOR A MONTH ANYWAY!!!!!!!!!!!!!!! WILL BE IMFORMING TRADING STANDARDS OFFICE!!!!!!!’

    You can’t inform trading standards, as yes, you have free texts but they gave you free texts. So they gave you what they said they would. Nothing illegal there.


    Now..

    ‘OVER A YEAR NOW AND THE HOOK A DUCK IS STILL A BIG CON EVERY DUCK HAS EXACTLY THE SAME PRIZE SURELY BY NOW TRADING STANDARDS SHOULD BE LOOKING IN TO THIS. . COME ON 02 YOU ARE WELL OUT OF ORDER MAYBE FRONT PAGE MEDIA ATTENTION IS WHAT IS NEEDED !’

    Did you exit and enter again to get a better prize or did you click it again after another time? It might have been random unluckiness.

  • karen burton

    everytime i get my surprises its always free texts to use within 24 hours. i get free texts anyway so whats the point. ive been with o2 for years and thats the best they can do what a con

  • Zoe duffy

    I cant do it you dick heads. Sort it out

  • david stewart

    i once won free calls for the weekend,never used them when the time was up they had gone and so had my normally alloted 500. mins now that was a surprise. could i contect anyone about it noy on your nelly,another superise huh.

  • james gerrard

    its all being goods hooking a duck, but when u have to pay for a prize? to get a free prize but pay £3ish for a free gift?? what happened to free txt, free calls at weekends? its getting a con, been there 10yrs!!

  • darren young

    well ive tryd 2 play hook a duck and can,t find the game can u get bk 2 me asap b4 they run out thx ;-)