O2 Surprises with Ducks

British telecommunications group O2 is promoting its Top Up Surprises offer with a television, online, print and outdoor advertising campaign featuring yellow rubber ducks. Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops. (For those who are having trouble entering their code, go to the Surprises site, click on “Play Now” and you’ll find a screen where you can enter a mobile phone number and code. Tick on the image beside the text “I agree to the terms and conditions”. Now click on “Log In”. )

O2 Surprise Ducks in Arctic


O2 Surprise Ducks in Waterfall

The tag line used across the campaign is “Surprises of all sizes, every time you top up”.

March of the Ducks

The TV advert shows the journey of the campaign’s rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman.

Click on the image below to play the video in YouTube (HD)

Click on the image below to play the Return of the Ducks (February 2010) video in YouTube (HD)

Pedestrians will notice specially fitted bus stops with panels filled with water and ducks that quack as they walk past, thanks to their sonic sensors.

O2 Ducks in Panel

O2 have developed an exclusive tie-up with the social networking site, Bebo, in which members who become friends with ‘O2 Top-up Surprises’ will be able to win ‘luv’ by spotting hidden ducks around the Bebo site.

Credits

The O2 Ducks campaign was developed at VCCP, London, by creative director Darren Bailes, art directors/copywriters Ben Daly and Nathaniel White, agency producer Olly Calverley.

Filming for March of the Ducks was shot by Charlie Crane via Knucklehead with director of photography John Barr and producer Bruce Williamson.

Post production was done at Finish by Flame artists Jason Watts, Steve Murgatroyd, and Byron Woofindin, production manager Francis Mildmay-White, CG supervisor Mark Gregory and Harin Hirani, producer Fi Kilroe,

Editor was Richard Orrick at Work. Sound was designed by Anthony Moore at Factory Studios. Music is by film composer Christopher Slaski.

Download the Inspiration Room iPhone app free at the iTunes App Store.
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286 Responses to O2 Surprises with Ducks

  1. Xammer says:

    What are the waterfalls in the advert?

  2. tamara louise jopling says:

    it would be nice to get my o2 surprise, if the damn page would let me put my no and code in

  3. david grant says:

    dear sir it would be nice to enter your 02 surprise competion if only i could enter my letters i got now that would be a surprise but no dout the ducks will have gone

  4. kathleen toynton says:

    Hi, it would be nice to see what i have won, i put my code in and nothing. thanks a lot.

  5. kathleen toynton says:

    I have just put my email address and winning code in and press send nothing it just keeps asking for my email and code what can you do about this it would be nice to win something for a change.thanks alot

  6. Linda Wood says:

    The internet no longer shows where to enter code and number, only where to join in the rubber duck shop etc.

  7. angie says:

    been on here three times everything i won i never had ? 20 mins call time twice ?

  8. josie says:

    cant find were to put my code in

  9. carly says:

    were do you put the code then?

  10. JAYNE says:

    I got my o2 surprise free mins to any net work until 12.57pm today rang my friend and its took all my credit what a con

  11. gurigatara says:

    Kidaaaaaaaaaaaaa, my thiyaji once said, “if you dont try you will never win!” you should always take thiyajis advice inittttt. safe yeh. gataraaaaaaaaa!!

  12. lesley says:

    i can not get my o2 suprises as it wont let me put my phone number or code in i keep getting error on page can you help no good giving suprises if we carn.t get them thank you les.

  13. marg says:

    me too,but i must admit the two i did manage to win were for pics text and were no good to me with my old brick of a phone,but at least it still works

  14. Daniel says:

    it works fine for me. i won a camcorder and then a couple of weeks later, a ps3!!

  15. Hilary Hughes says:

    Tried to phone but got a terrible noise and it then cut out. What a con all round, wish I had stuck with Virgin, at least they do what they say

  16. TROYD BOOTH says:

    SORT THIS SITE OUT.LET US BE ABLE TO ENTER

  17. darren says:

    carnt get my suprise

  18. emma says:

    y cant i put my code and number in its never happen b4 so must be somthin rong wiv it ive been trying for 2days now so i think u best sort it out coz ppl aint happy bout this

  19. sylvia says:

    how can i hook aduck if i cant get in

  20. sylvia says:

    you eaven have the time i sent email wrong

  21. dale . says:

    why can i not get into this 02 as surprise of hook a duck.as been a 02 customer for 4years now.not to happy about this i thought 02 would care about there customers.

  22. sharon wormald says:

    wont let me put code or number in why not

  23. katie says:

    i think this website is a load of shit it wont even let me put my number in and code whats the point . Its just a con aload of bull shit . 02 are just advertising this to make more money aragant basturds best sort it out..

  24. gary millar says:

    why cant i type in my no and code? as i am from enniskillen northern ireland i am only limited to a small percentage of recipition on my02 stick, when r we going to be getting the broadband mases put up in or area to recive the full benifit of our internet

  25. wont let me enter my number or code tryed lots of times

  26. rebwar ali says:

    i just want free txt only i want that

  27. keith williams says:

    I won a prize for dinner for 2 but the answer I got was that the internet was broken and I have not been able to contact you. Can you help?

  28. johnbrash says:

    I am trying (unsuccesfully) to obtain a list of the restuarants in the 2 for 1 dining offer, as my wife does not want to eat at the restuarant that I assumed she would like to go to. I have wasted 1 hour going round in circles and returning to a page that is obviously just an advertisment for O2

  29. johnbrash says:

    I am trying (unsuccesfully) to obtain a list of the restuarants in the 2 for 1 dining offer, as my wife does not want to eat at the restuarant that I assumed she would like to go to. I have wasted 1 hour going round in circles and returning to a page that is obviously just an advertisment for O2

  30. johnbrash says:

    I am trying (unsuccesfully) to obtain a list of the restuarants in the 2 for 1 dining offer, as my wife does not want to eat at the restuarant that I assumed she would like to go to. I have wasted 1 hour going round in circles and returning to a page that is obviously just an advertisment for O2

  31. johnbrash says:

    I am trying (unsuccesfully) to obtain a list of the restuarants in the 2 for 1 dining offer, as my wife does not want to eat at the restuarant that I assumed she would like to go to. I have wasted 1 hour going round in circles and returning to a page that is obviously just an advertisment for O2

  32. melody says:

    i have a 2 for 1 meal deal but i can not find where any of the restuarants are.

  33. robertkingham says:

    Please tell me wher I can find a list of Restaurants

  34. robertkingham says:

    Please tell me wher I can find a list of Restaurants

  35. robertkingham says:

    Please tell me wher I can find a list of Restaurants

  36. christinelewis says:

    i logged a surprise was told it was safe but it as not turned up on my computer it was a august surprise requested meal for two can you pass thiis on to the right department so it can be sorted thanks

  37. christinelewis says:

    i logged a surprise was told it was safe but it as not turned up on my computer it was a august surprise requested meal for two can you pass thiis on to the right department so it can be sorted thanks

  38. christinelewis says:

    i logged a surprise was told it was safe but it as not turned up on my computer it was a august surprise requested meal for two can you pass thiis on to the right department so it can be sorted thanks

  39. christinelewis says:

    i logged a surprise was told it was safe but it as not turned up on my computer it was a august surprise requested meal for two can you pass thiis on to the right department so it can be sorted thanks

  40. i’ve been trying to get the list of resturants to see where i can dine for two for one but i’ve not been successful

  41. Name says:

    THINK THERE SHOULD BE A CHOICE IN WHAT U CAN HAVE IN SURPRISES. INSTEAD I KEEP GETTING THE SAME ONE.

  42. debra yousef says:

    Have contacted trading standards, as the 2 for 1 prize is a joke, can't find out where we can use them, have tried the website several times. emailed o2 on a number of occasionsand still no joy!!

  43. samira says:

    how do i get the tarrif 02 surprises?

  44. kay says:

    have also “WON” meal for two but also cant access participating resteraunts glad its mot just me! at the start before i accepted prize i clicked onto a site which told you the ones in your area Cafe Rouge(bournemouth) was one am about to try to book

  45. kay says:

    also tried to find site for resteraunts when i “won” prize i did click onto participating resteraunts in my area and cafe rouge was one i am about to try to book

  46. eva agics says:

    where can i find the list of the restaurants?

  47. MATT says:

    load a freaking pish these surprises are….
    i got pic messages that aint worth a sheeet cause my fone aint got em. never heard anyone winning big prizes load a dogs bollocks i thinks!

  48. Sara Pollock says:

    No boxes for mobile and code numbers. Fix it please!!

  49. kim ian morgan says:

    have topped up 4 02 suprises page sayin error on page cant type my number or code so what are the other options do we have

  50. kerry says:

    well guys i agree this is a load of shit but if you dont like it why stay with them change to anther network every one keeps bicthin about them do sumit about it

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