O2 Surprises with Ducks
British telecommunications group O2 is promoting its Top Up Surprises offer with a television, online, print and outdoor advertising campaign featuring yellow rubber ducks. Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops. (For those who are having trouble entering their code, go to the Surprises site, click on “Play Now” and you’ll find a screen where you can enter a mobile phone number and code. Tick on the image beside the text “I agree to the terms and conditions”. Now click on “Log In”. )
The tag line used across the campaign is “Surprises of all sizes, every time you top up”.
March of the Ducks
The TV advert shows the journey of the campaign’s rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman.
Click on the image below to play the video in YouTube (HD)
Pedestrians will notice specially fitted bus stops with panels filled with water and ducks that quack as they walk past, thanks to their sonic sensors.
O2 have developed an exclusive tie-up with the social networking site, Bebo, in which members who become friends with ‘O2 Top-up Surprises’ will be able to win ‘luv’ by spotting hidden ducks around the Bebo site.
Credits
The O2 Ducks campaign was developed at VCCP, London, by creative director Darren Bailes, art directors/copywriters Ben Daly and Nathaniel White, agency producer Olly Calverley.
Filming for March of the Ducks was shot by Charlie Crane via Knucklehead with director of photography John Barr and producer Bruce Williamson.
Post production was done at Finish by Flame artists Jason Watts, Steve Murgatroyd, and Byron Woofindin, production manager Francis Mildmay-White, CG supervisor Mark Gregory and Harin Hirani, producer Fi Kilroe,
Editor was Richard Orrick at Work. Sound was designed by Anthony Moore at Factory Studios. Music is by film composer Christopher Slaski.
Neighbouring Posts
« « Amnesty International See No Evil in Malaysia | Maglite Torches Blind Aliens » »
Location 
(UK).
Posted in Ambient, Inspiration, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos
(average: 3.56 out of 5)
Loading ...
DID NOT GIVE MY CHOICE OF THE THREE DUCKS LOOKING AT THE LAST ONEIE CHEAPER ITEMS.WAS GOING TO PICK MY FIRST CATCH 50% OFF CALLS
caught three ducksthe last one was reduced items it more info on the bottom of the last so clicked on to see what was on offer.nothing took my eye the time wasabout 8.45 pm and i decided on my first catch at 50% off then went back to the begining befoe i had time to pick it.
Iam not even regester NO POINT. WAST OF MY TIME, THANKS FOR NOTHING 02…TJR