Empresas Tucapel in Chile has been promoting Nutribalance pet food with “Perro Malo Crimen”, a print advertising campaign warning about the connection between bad food and bad dogs. “Bad food, bad dog. All the vitamins, all the flavor”. Don’t trust your criminal dogs near a tower of cards (Cards), a hidden lover (Husband), pot hole (Blind) or spare body parts (Hand).
The Bad Dog campaign was developed at Prolam Y&R, Santiago, by regional creative director Guillermo Vega, executive creative director Tony Sarroca, creative directors Francisco Cavada and Alvaro Becker, art directors Fabrizio Capraro and Andrews Echeverria, photographer Patricio Pescetto, and illustrator/retoucher Raul Pardo.