NOAH Perfume Bottles

NOAH Menschen für Tiere e.V. (People for Animals) presents Bottles, a print advertising campaign connecting the death of animals in the laboratory to perfume labels. Torture, Mort and Victime are presented with a rat, frog and chicken, with the French words, “Pour l’industrie cosmétique”. Small print invites readers to donate to the NOAH cause. The use of French language in a campaign designed for Germany is not about bashing France. It’s merely using the preferred language of the perfume industry.

NOAH Torture print advertisement

NOAH Mort print advertisement

NOAH Victime print advertisement


The Bottles campaign was developed at Jung von Matt/Elbe, Hamburg, by executive creative directors Wolf Heumann, Dirk Haeusermann, creative directors Christian Fritsche, Peter Kirchhoff, art director Kay Potthoff, copywriter Frank Seiler, account executive Guido Kirschner, Katrin Stoecklmayer and photographer Ulrich Hoppe.