No Nonsense Bees

NoNonsense Insurance in Ireland has launched a humorous TV ad using the scenario everyone dreams of – being too stunned to know what to with the lottery jackpot.

No Nonsense Bees guy

We’re introduced to the guy who’s won 9.4 million in the latest lottery. What does he plan to do with the money? Invest in 2000 bees. And where will he keep them? Profanity warning for the sensitive of heart…

Click on the image below to play the video.


The Bees ad is part of a campaign developed at Publicis QMP, Dublin, by creative director Carol Lambert, copywriter Eugene Ruane and agency producer Rachel Murray.

No Nonsense Bees was shot by director Brian O’Malley via Red Rage Films, Dublin, with producers Paul Holmes and Gary Moore.