Nivea Sun Wherever You Go
Nivea Sun, a skin bronzing lotion, is being promoted in South America with a print advertising campaign featuring the “loción autobronceante” in dark places. Beach towels are placed in a church, a train station and a library to present the concept of sun bathing in places the sun normally doesn’t shine. “The Sun goes wherever you go.”
The Nivea Sun series was developed at TBWA\Frederick, Chile, by executive creative director Pablo Leiva, creative director/copywriter Cristian López, art director Gonzalo Arévalo, illustrators Osvaldo Salazar, Gonzalo Arévalo Condemarin and photographer Alfredo León.