Nissan Truck brings Morning Light

Nissan in Canada presents the towing power of Nissan Trucks in “Morning Light”, a television commercial in which a truck driver winches in daylight and fine weather. Accompanied by Alexi Murdoch’s 2006 track, Breathe, a Nissan driver drives through the night to a place where he can transform his environment from dark to light.

Click on the image below to play the video in YouTube (HD)

Credits

The Morning Light ad was developed at TBWA Toronto by creative director/copywriter Allen Oke, creative director/art director Scott Couture, agency producer Nadya MacNeil.

Filming was shot by TWiN (Jonathan and Josh Baker), via Rabbit and Radke Film Group, with director of photography Joe Zizzo, with executive producers Scott Mackenzie and Douglas Howell, and producer Rick Jarjoura.

Editor was Mick Griffin at Rooster Post, Toronto. Visual FX were designed at Framestore, New York. Sound and music were designed at Nylon Studios, New York.

Music is “Breathe” from Alexi Murdoch‘s 2006 album, Time Without Consequence.

Lyrics

In the quiet of the shadow
In the corner of a room
Darkness moves upon you
Like a cloud across the moon

You’re a-wearing all the silence
Of a constant that will turn
Like the windmill left deserted
Or the sun forever burn

So don’t forget to breathe
Don’t forget to breathe
Your whole life is here
No eleventh hour reprieve
So don’t forget to breathe

Keep your head above water
But don’t forget to breathe

And all the suffering that you’ve witnessed
And the hand prints on the wall
They remind you how it’s endless
How endlessly you fall

And the answer that you’re seeking
For the question that you found
Drives you further to confusion
As you lose your sense of ground

So don’t forget to breathe
Don’t forget to breathe
Your whole life is here
No eleventh hour reprieve
So don’t forget to breathe

Keep your head above water
But don’t forget to breathe

Breathe….

Don’t forget to breathe
Don’t forget to breathe
You know you are here
But you find you want to leave
So don’t forget to… breathe

Just breathe
Just breathe
Just breathe…
Just breathe…
Just breathe…