Nissan Tiida Sardine Can

For a small car, the Nissan Tilda feels incredibly spacious inside. Tequila in Sydney created a direct marketing campaign to let current or previous Nissan customers know that they can enjoy the low price and economy of a small car, without feeling boxed in. This was demonstrated through a direct marketing pack made to look like a sardine can. When the pack was initially opened, it reflected how it can feel when you drive a small car. But once the viewer delved further in, it revealed that while the Tilda is a small car, you won’t feel squashed like a sardine, as you can do in other small cars. The campaign generated nearly $220,000 of sales, with an ROI of 1.78 and a conversion rate of 46% – a great achievement for a high value product.

Nissan Tiida Sardine can

The campaign is a finalist in the John Caples International Awards, which honour the best in direct and interactive marketing around the world. Results from the Awards will be out in March 2009.

Filed under: Direct Market, Nissan, Nissan Tiida, Print