The Inspiration Room

Nissan Convertible Experience on Cinema Ceiling

Nissan in Germany has used ceiling advertising at the cinema to increase the number of test drives and sales for the Nissan Micra C+C Convertible. Audiences at selected movies were able to get the feeling of having the roof down as a Nissan commercial was screened above them rather than on the screen at the front. The campaign won two Media Lions at Cannes International Advertising Festival, a Gold for Best Use of Cinema and a Bronze for Cars & Automotive Services.

The take-out message was the Nissan Micra C+C Convertible -- experience for everyone from 17.690 €. “Test drive now”. Test drives increased by 19.2 percent.

Click on the image below to play the video in YouTube (HD)

Credits

The Cinema Ceiling campaign was developed at TBWA\Duesseldorf by creative directors Kai Röffen and Fabian Kirner, art directors André Heinrichs and Sebastian Schnell, copywriters Michael Manke and Tobias Feige, account managers Paul Unger, Bernhard Schürmanns and Kirsten Dümpelmann, agency producer Alexander Langer.

Filming was shot at Pirates´n Paradise, with director Michael Manke, editor Martin and Marc. Sound was designed by Martin Schutze at 3Klang, Dusseldorf.

Marketing manager of Nissan Center Europe was Michel Jansen.

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Location (Germany).

This entry was posted on Monday, July 13th, 2009 at 9:00 am and is filed under Ambient, Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Nissan, TBWA\Dusseldorf

Posted in Ambient, Inspiration, TV Ads Cinema and Online Videos

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