Nike Women presents the small distances between mens and womens records for 100 m sprint, high jump and long jump with “Bus Stop”, “Step” and “Bench”. The gap between 10.49 seconds and 9.69 seconds is just a bus stop. The gap between 2.09 m and 2.45 m in high jump is just a step. The gap between 7.52 m and 8.95 m in long jump is just a bench.
The Nike Woman campaign was developed at Ogilvy, Johannesburg, South Africa, by chief creative officer Gerry Human, executive creative director Fran Luckin, creative director/art director/designer/illustrator Mike Martin, account executives Fiona Chessman and Manuela de Deus, copywriter Alison Hingle, photographers Mike Lewis and Chris Saunders and retoucher Grant Moore.