Nike Wake Up Call for Futbol
Nike has put out a Wake Up Call for the Latin American Futbol scene with a television commercial set in Sao Paulo. It’s time to challenge the complacency and arrogance that come with trust in ability rather than preparation. The campaign, “Deja Todo, o Deja el Fútbol”, (Leave Everything or Leave Football) comes out in conjunction with the launch of Nike’s Bootcamp, an international training program designed to prepare young players for the rigours of high level football.
It’s 5 am. What better way to get the trainees up than with a sprinkler system? It’s time for training, not sleep, and not girls. FC Barcelona coach Pep Guardiola is joined by emerging soccer stars Martin Galvan (Mexico), Philippe Coutinho (Brazil) and Sergio ‘Kun’ Aguero (Argentina) as they put the Boot Camp trainees through their paces.
Click on the image below to play the video in YouTube (HD)
Credits
The Wake Up Call was developed at Wieden + Kennedy, Portland, by creative directors Alberto Ponte and Jeff Williams, art directors Sean Donnell, Matt Murphy, copywriter Antony Goldstein, executive producers Ben Grylewicz, Jackie Kelman Bisbee, and producer Shannon Worley.
Filming was shot by director/DP Lance Acord via Park Pictures, with line producer Justin Pollock, head of production Dinah Rodriguez.
Editor was Kirk Baxter at Rock Paper Scissors with assistant editor Zak and producers Mike Goble, Shannon Worley
VFX at A52 was supervised by Pat Murphy. Colorist was Stefan Sonnenfeld at Company 3.
Music was put together by Squeak E Clean, (Sam Spiegel), with executive producer Chris Smith. Sound was designed by Ren Klyce at Mit Out Sound, with producer Misa Kageyama. Audio post production was done at Lime Studios.
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Location 
(USA).
Posted in Inspiration, TV Ads Cinema and Online Videos
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[...] Wakker worden, roept Nike voetballers toe in Latijns Amerika, via dit heftige spotje. De campagne heet Deja Todo, o Deja el Fútbol, vrij vertaald Stop met alles of stop met voetbal. De commercial, gemaakt door het Amerikaanse reclamebureau Wieden + Kennedy, is opgenomen in Sao Paulo, en valt samen met de lancering daar van Nike’s Bootcamp, hun internationale trainingsprogramma om jonge spelers te drillen voor voetbal op hogere niveaus, vertelt The Inspiration Room. [...]
[...] Nike: This Is Your Final Wake Up Call (Sound Design) Park Pictures, New York USA [...]