Nike has put out a Wake Up Call for the Latin American Futbol scene with a television commercial set in Sao Paulo. It’s time to challenge the complacency and arrogance that come with trust in ability rather than preparation. The campaign, “Deja Todo, o Deja el Fútbol”, (Leave Everything or Leave Football) comes out in conjunction with the launch of Nike’s Bootcamp, an international training program designed to prepare young players for the rigours of high level football.
It’s 5 am. What better way to get the trainees up than with a sprinkler system? It’s time for training, not sleep, and not girls. FC Barcelona coach Pep Guardiola is joined by emerging soccer stars Martin Galvan (Mexico), Philippe Coutinho (Brazil) and Sergio ‘Kun’ Aguero (Argentina) as they put the Boot Camp trainees through their paces.
Click on the image below to play the video in YouTube (HD)
The Wake Up Call was developed at Wieden + Kennedy, Portland, by creative directors Alberto Ponte and Jeff Williams, art directors Sean Donnell, Matt Murphy, copywriter Antony Goldstein, executive producers Ben Grylewicz, Jackie Kelman Bisbee, and producer Shannon Worley.
Filming was shot by director/DP Lance Acord via Park Pictures, with line producer Justin Pollock, head of production Dinah Rodriguez.
Editor was Kirk Baxter at Rock Paper Scissors with assistant editor Zak and producers Mike Goble, Shannon Worley
Music was put together by Squeak E Clean, (Sam Spiegel), with executive producer Chris Smith. Sound was designed by Ren Klyce at Mit Out Sound, with producer Misa Kageyama. Audio post production was done at Lime Studios.