Nike has launched (Nike) Red in thirteen countries around the world, a Product Red campaign timed to coincide with World AIDS Day. The Nike (Product) RED laces are designed to fight AIDS in Africa, with 100% of the profits going to the Global Fund and to Nike football-based programs.
(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 4 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies up to 50% of the profit goes towards eliminating AIDS in Africa. Joinred.com.
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