New Zealand Book Council Going West

New Zealand Book Council runs readings, recitals, school programmes, seminars and festivals throughout the country, bringing the magic of NZ literature to life for New Zealanders. The organisation has worked with Colenso BBDO and Andersen M Studio to produce a 2 minute promotion bringing to life Maurice Gee’s 1993 novel, “Going West”.

NZ Book Council Going West

New Zealand Book Council. Where Book Come To Life.

Click on the image below to play the video.


The Going West ad was developed at Colenso BBDO, Auckland, executive creative director Nick Worthington, creatives Anne Boothroyd and Len Cheeseman, account managers Angela Watson and Michael Redwood, agency producer Nigel Sutton.

Animation was directed by brothers Line Andersen (animation) and Martin Andersen (director of photography) at Andersen M Studio, London

Sound was designed by Mikkel Erikson at Instrument Films.